Virginia Rosé (#varosé) is coming up on the 29th of May, so I wanted to take a minute and talk about the importance of rosé wine in Virginia. First, out of 228 wineries in Virginia 82 of them produce a rosé. That means 36% of Virginia Wineries are making a rosé. That is the same number of wineries that produce a Chardonnay and Cabernet Sauvignon.
Secondly, American wineries tend to make bad rosé. Alder Yarrow wrote about the problems with American rosé back in 2010:
Of course, this isn't the first time I've cursed in frustration at the sorry state of rosé in this country, but what I don't understand is why it doesn't really seem to be getting any better. It's not like there aren't plenty of examples of how to do it well. It's not like American winemakers haven't managed to figure out how to make decent Pinot Noir. It could hardly be as difficult as growing The Heartbreak Grape.
The only reason I can think of for the pitiful state of rosé in this country is that most consumers don't know the difference between good rosé and bad. Otherwise why in the world would they keep drinking Merlot that is only one or two shades of red lighter than the wine it was pulled out of a few days earlier? Or maybe it's just that most American winemakers are too lazy to be bothered with learning how to make rosé properly and can't be bothered to pick their grapes before they hit 26 Brix?
While I can't say I have seen improvement in much of the rest of country, rosé in Virginia has gotten significantly better in just a few short years. Virginia winemakers are showing more respect for rosé and it shows in the quality and finesse of some of the best Virginia rosé wines.
I think the knowledge amongst winemakers that their rosé is being compared to other winemakers locally, and around the world, is driving continued experimentation and improved quality.
And there is a demand for it. A study done in 2011 shows Americans
love for rosé is continuing to grow:
Americans’ awareness of and demand for dry rosé is increasing. The reasons for its popularity likely include the rise of younger, more adventurous wine consumers, an appealing color, an attractive price point, and an accessible flavor profile.
Projections show this growth trend continuing. According to a Vinexpo study, U.S. consumption of rosé wine is forecast to rise by nearly 10%, from 565 million bottles in 2008 to 620 million bottles in 2012.
The point is, next time you are out at Virginia winery pay close attention to the rosé, it is another area where Virginia winemakers shine.
Also, make sure you pick up a bottle to celebrate #varosé day on May 29th!