Enjoy Bordeaux
One of the biggest misconceptions people in the united States have about wines from Bordeaux is that they are too expensive for every day drinking; or simply too expensive in general.
Certainly, there are expensive wines from Bordeaux, just as there are expensive wines from Napa, Sonoma and the rest of the world.
But, the fact is, most Bordeaux wines are are very approachable in terms of taste and price. the Conseil INterprofessionnel du Vin de Bordeaux (CIVB) is trying to change this misconception with a new campaign called Life Goes Better with Bordeaux.
Partnering with Michael Quinn out of San Francisco the site is a good start. It allows visitors to find a Bordeaux at almost any price point, and tells them where the closest place to buy Bordeaux wines is. It also has Sommeliers on staff to answer questions.
But, it goes even further. It has listings of Bordeaux tastings around the country, many of them free. And really that is what is going to be the biggest selling point for Bordeaux wines: getting them out to people to taste.
They are doing their first live chat this Monday at 9:00 PM PST.
I wish them luck, this could be very good for Bordeaux and it is certainly good for people to drink more wine :)
Update: Thanks to Michael in the comments for this correction, "...the people behind the Bordeaux campaign are actually Arthur Ceria, Barbara Houdayer and the team at CreativeFeed. CreativeFeed is the CIVB's digital marketing agency in the United States."
Certainly, there are expensive wines from Bordeaux, just as there are expensive wines from Napa, Sonoma and the rest of the world.
But, the fact is, most Bordeaux wines are are very approachable in terms of taste and price. the Conseil INterprofessionnel du Vin de Bordeaux (CIVB) is trying to change this misconception with a new campaign called Life Goes Better with Bordeaux.
Partnering with Michael Quinn out of San Francisco the site is a good start. It allows visitors to find a Bordeaux at almost any price point, and tells them where the closest place to buy Bordeaux wines is. It also has Sommeliers on staff to answer questions.
But, it goes even further. It has listings of Bordeaux tastings around the country, many of them free. And really that is what is going to be the biggest selling point for Bordeaux wines: getting them out to people to taste.
They are doing their first live chat this Monday at 9:00 PM PST.
I wish them luck, this could be very good for Bordeaux and it is certainly good for people to drink more wine :)
Update: Thanks to Michael in the comments for this correction, "...the people behind the Bordeaux campaign are actually Arthur Ceria, Barbara Houdayer and the team at CreativeFeed. CreativeFeed is the CIVB's digital marketing agency in the United States."
posted by allan at 3:37 PM
2 Comments:
I completely agree! There are many Bordeaux wines that taste great and aren't very expensive.... in fact, when I was in Bordeaux, I don't think I had a bad glass of wine the whole time I was there. Obviously this depends on the region and the bottle, as you stated, but I think overall there are a lot of great bottles that people in the US would love without breaking the bank... if only they knew which ones!
This is a great post because it spreads the word that French wine is tasty and affordable!
Cheers!
Allan – Thank you for supporting our “Life Goes Better With Bordeaux” effort for the CIVB. We’re very excited to be telling the story of good less-expensive Bordeaux wines – and you’re right: the biggest selling point is in the wines themselves. Would you be interested in trying and writing about a Bordeaux under $25?
One clerical adjustment for your post: the people behind the Bordeaux campaign are actually Arthur Ceria, Barbara Houdayer and the team at CreativeFeed. CreativeFeed is the CIVB’s digital marketing agency in the United States.
Thanks again, Allan – looking forward to reading about your favorite Bordeaux wine under $25!
Michael Quinn
CreativeFeed
http://creativefeed.net/
http://www.enjoybordeaux.com/
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