Chateau Palmer and You

I am a sucker for unique marketing ideas, especially when they come from old-school companies and it does get much older than Chateau Palmer. Labelled a third growth in the 1855 Classification wine has been made on the Chateau Palmer property since the 1750s. It is one of the top wines from the Margaux region, and one of the few to have a Twitter account.

They've set up a website called Palmer and You where visitors can "share a memorable moment with a wine of Palmer..."

It is a very simple idea, but I think potentially very powerful. Wine is all about the moment, a great bottle of wine is great because of the people you share it with or where you are experiencing it. Reading through the stories reminded me of the last bottle of Chateau Palmer I had, and makes me want to order more.