You wouldn't think a Chateau with the reputation of Chateau d'Yquem would embrace modern forms of marketing, but that is the paradox that is Bordeaux: willingness to experiment with the new, while maintaining respect for tradition.
With that, today Chateau d'Yquem announced the creation of mYquem (link is not live yet, check back later), the Chateau d'Yquem blog...you can watch the release video below:
In the meantime, you can follow Chateau d'Yquem on Twitter.
Update: I completely forgot to mention they also have a very active Facebook Page
3 comments:
This is all part of the Sauternes internet revolution! Aline Baly at Ch Coutet is very active on Twitter, Facebook and Linked-In as well and reknowned Sauternes expert Bill Blatch and myself have started a specialist Sauternes blog called Bordeaux Gold.
Steve,
Bordeaux Gold (http://www.bordeauxgold.com) is a great blog and a tremendous resource for learning more about Sauternes. I thank you and Bill for doing such a great job.
Keep up or accept status quo. There is something said about old style methods though. I think it's great we have diversity.
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