20100720

More on 2009 Bordeaux Pricing and the South American Market

The Washington Post has yet another article discussing how Chinese demand is driving up prices for 2009 Bordeaux:
Buyers from China are particularly interested in the most well-known estates from Medoc, Saint-Emilion, Sauternes and Pessac-Leognan and don't want to miss out on an historic vintage, he said.

While export volumes fell 14 percent last year, sales to the Chinese market almost doubled.

Wine merchants, especially those in Britain, see the Chinese market as a key target for the 2009 vintage.
I wouldn't have mentioned the article, except for the last paragraph, which quotes Jean-Philippe Delmas from Chateau Haut-Brion saying the following:
China is adding to pressure on the market, but in 10 years' time, we'll be talking about South America
This is the first I have heard about South America being an up and coming Bordeaux market. Thoughts?

Update: Changed South African references to South America, sorry about that.

3 comments:

Anonymous said...

The 2009 futures do give alot to talk about!! Just one question , is it South Africa or South America?? You put both in the Article!

allan said...

Thanks for the catch! South America is correct.

Lindsay Morriss said...

Yes, I'm surprised you don't hear much talk about South America. I understand Brazil alone has tremendous opportunity (one of the "BRIC" nations).

My friend (co-owner of Chateau La Gatte, a Bordeaux Superior) has been selling his wine there for some time now (primarily in the city of Sao Paulo) and has been very pleased with the outcome.