So Far So Good For 2009 Bordeaux Sales

Now that the first growths have finally revealed their pricing (Chateau Margaux at $998.99 a bottle!) for the 2009 vintage, we can start to see how well this vintage will sell.

There has been a lot of concern because of the economy and questions about whether or not the Chinese would step up, well, it appears they have. According to Wine Spectator, despite the record priced, the 2009 vintage is selling!

Despite the sticker shock, négociants report global sales are brisk for the highest rated vintage since 2005. "I don't know if we'll wake up with a headache, but for now sales look good," says François Thienpont, head of the négociant firm Wings. U.S. retailers report that customers are buying, if ruefully. But several négociants say sales to the U.S. are more restrained than in 2005. Customers in the U.K., central Europe and Asia—particularly Hong Kong—are showing more interest. But with futures for most wines just arriving on the market, it is still too early to tell.

It is still too early to tell if China is going to factor into sales, but it is good to see this great vintage getting early traction. I'll keep monitoring sales reports and keep you all updated.