The Union des Grand Crus de Bordeaux is in Brazil for the the first time as an organization. Members of the UGCB hosted a tasting in Sao Paulo yesterday and are in Rio de Janeiro today, pouring the 2009 vintage. You can track the events on a special website developed for this occasion.
Brazil is an emerging Bordeaux market, as wealth flows into the country the appetite for win continues to grow. But, the market is still small, some facts about the Brazilian market shared by Aline Baly at Chateau Coutet:
- Brazilians consume on average 2 liters of wine/year; such a low number is explained by a lack of education around wine as well as customs taxes that limit access to wine.
- Consumption levels are highest in Sao Paulo, Rio and Brasilia where purchasing power is higher amongst the population
- 74% of the wine sold is for off-premise consumption (at home)
- 4/5 of the volumes purchased are red wines
- 90% of the volumes purchased are table wines (versus grand crus, etc)
- 738 000 hl of wines were imported in 2010, a 28% increase due to the exporting countries that need to develop new markets. Also, imports planned ahead -- buying wine before an increase in taxes (2011)
- France represents 5% of the country's wine imports
- With the exception of 2009, the French wine imports have continued to increase each year since 2006.
- 2010 represents a new record with 7,800 hl
- Bordeaux represents 2/3 of the French wines imported
I have reached out to several producers who are pouring and will update how the tastings went.