In a move that I would normally consider odd, but in this case it makes perfect sense, Notaviva Vineyards has hired 92.5 WINC-FM radio personality Paula Kidwell, as their tasting room manager.
Notaviva, who's tag line is Wine paired with music. Pour. Listen. Believe.®, has always been as much about great music as great wine. It makes sense that they would want a tasting room manager who is well-connected in the local music scene. It also helps that Paula has been working in the tasting room since 2011.
From the press release Notaviva distributed:
"This is an exciting time for Notaviva Vineyards," says Stephen Mackey, co-founder and wine composer. "With our globally unique brand identity of pairing wine and music, Paula's vast experience and talent brings an entirely new dimension to our operation. In addition to managing the tasting room, Paula will oversee our wholesale and restaurant sales channels as we aggressively expand those opportunities."
More from the release:
"Most encouraging however," Stephen continues, "is the potential that Paula brings as Notaviva strategically pursues new media initiatives with our other company, creative agency Mesh Multimedia. The wine industry is rapidly embracing social networking and multimedia technologies to build brand loyalty and create differentiation. With our in-house audio and video production capabilities we are well positioned to exploit cutting-edge technologies for enhanced customer experiences."
Congratulations to Steven, Shannon and the whole team at Notaviva.