20121231

Wine App of the Week: WinePoynt

Editor's Note: The Wine App of the Week feature has been on hiatus for a while, but there are now more than 700 wine apps on the iTunes App Store and more than 400 wine-related apps on the Android store. Hopefully, we can help point out the good apps, and steer you away from the bad

WinePoynt uses artificial intelligence and localization features to help it's users select the best wine for them. The app itself is excellent and has received kudos from all over the web. However, starting in January it will get even better by incorporating social media features.

From their press release:

“Before this version, if a user wanted to see what their friends shared about a wine in WinePoynt, they would have to go to their Facebook page and now they never have to leave the application,” Chris Taylor, president of WinePoynt, said. “With this latest release, WinePoynt users can also see what others are saying about the wines they drink, not just the people they already know.”

Users can now thumb through widgets to explore what others rate and add to their lists. WinePoynt’s personalized wine experience extends the functionality into a community context. Now, if a user is looking at a wine that someone else rated 4 stars and wrote a note about, they can also see how well WinePoynt thinks they would enjoy the same wine. All of this user submitted information is updated in real time, allowing anyone who is engaged in the social area to see their wine ratings, and what others are saying about those particular wines.

WinePoynt rolls several apps into a single one. It has a built in wine locator, a wine selector and integration with your social media platforms. I allows you to find a wine at a local store or restaurant, see how other users have rated the wine, rate the wine yourself, and share that wine with your friends.

The rating and reviewing sections of the app are very intuitive and easy to use. The app experience is enjoyable and it is easy to share your reviews.

The location features of the app are somewhat limited in this area. There are national agreements in place with Target, Costco, Fridays, Carrabba's, Bonefish and more than three dozen other shops and restaurant chains. But, there are no local restaurants represented. That still leaves you with hundreds of choices on Virginia.

Overall, this is a great app, and if you are a restaurant in the Northern Virginia area I recommend reaching out to WinePoynt to find out how to get your wine list added to their app.

For more information the good people at WinePoynt have released a video showing how to use their app.

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